Score your Google Tag Manager setup in 30 seconds.
Upload your GTM container and get an instant, expert audit - a health score out of 100 and the exact issues worth fixing. Free, no login, and yours to keep.
Drop your GTM container here
or click to browse - .json file, up to 10 MB
We'll show your score on screen and email you a one-page report. We never sell your data, and your container is never stored - it's processed once and discarded.
How it works
Three steps, no setup, no signup.
Upload your container
Export from GTM (Admin → Export Container) and drop the .json file in. Nothing to install.
We score it instantly
We check your tags, triggers, variables, consent setup and more against best practice - and grade it out of 100.
Get your report and fixes
See your score on screen and get a one-page PDF with your biggest issues and quick wins, prioritised.
What we look at
Every container is scored across six areas - the same things we'd check in a paid audit.
Deprecation & modernisation
Stop relying on what Google has retired.
Dead Universal Analytics tags, missing GA4 or Google tag setup, and other legacy patterns that quietly break tracking.
- Legacy UA tags
- GA4 / Google tag coverage
- Outdated templates
Privacy & consent
Be confidently GDPR-ready.
Consent Mode wiring, tags firing without consent, and the small mistakes that turn into big compliance headaches.
- Consent Mode v2
- Tags firing pre-consent
- Region handling
Health & hygiene
Spot the dead weight.
Unused variables and triggers, paused tags, and tags that have never fired - the clutter slowing your container down.
- Unused variables
- Paused tags
- Never-fired tags
Governance & maintainability
Organised setups are easier to trust.
Folders, naming conventions, and documentation so the next person who opens your container actually understands it.
- Folder structure
- Naming conventions
- Documentation
Performance & security
Keep your site fast and safe.
Heavy custom HTML, tags firing on every page, and other patterns that hurt page speed or expand your attack surface.
- Custom HTML usage
- All-pages firing
- Bloat detection
Tracking coverage
See what you're missing.
GA4 event coverage, consent initialisation, and opportunities to move to server-side or enhanced measurement.
- GA4 events
- Consent init
- Server-side opportunities
Frequently asked
Everything you might want to know before uploading.
